Levi's

Levi's is an American label founded in 1853 by Levi Strauss. Its riveted work pants were patented in 1873 and built tough for miners and labourers during the California Gold Rush. In the 1950s the 501 became a fashion statement, helped by Marlon Brando, and by the 60s and 70s counterculture youth had adopted it too. The 501 sits at the centre of the range, alongside the 511 and 505. Beyond jeans you'll find shirts, jackets, tees and shorts. There are also collaborations with the likes of Stussy, Supreme and Off-White, plus limited editions of the 501 that reproduce original vintage pairs stitch for stitch, for people who like their history worn.

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