Element

Element started in 1992, when Californian skateboarder Johnny Schillereff set out to make a brand that reflected skate culture honestly rather than repackaging it for the high street. Its guiding line, Skateboarding, Nature, Culture, still runs through everything, from decks to chinos, jackets and t-shirts. The clothing follows what riders need rather than a marketing brief. Through its Conscious By Nature initiative, the core range uses organic cotton and recycled polyester. The chinos and canvas jackets suit layering in British weather, and the Alder 2.0 shell works as a proper outer layer beyond skate days. Sizing runs true, though the pleated chino is cut roomier through the thigh.