Fjallraven Hoja

Hoja is Swedish for riding a bike for the fun of it, and it is the name Fjällräven gave their first cycling range. It launched in 2025 and was developed entirely in-house in Stockholm. The bags are made from Vinylon F, the same PFAS-free fabric as the Kånken, with a 10,000mm water column. The range covers frame bags, handlebar pockets and snack bags, plus a hip pack that unfolds into a rucksack. There are socks too. It is built for bikepacking across Sweden, though Oi Polloi's take is that a Sunday ride to Hebden Bridge counts just as well. A sensible place to start if you want bike bags with a Kånken pedigree.