Haglöfs

Haglöfs is a Swedish outdoor label, founded in 1914 by Wiktor Haglöf, a carpenter living in the Swedish countryside who set out to make equipment that eased rural life. The weather and landscape of Sweden still shape the clothing, which covers hiking, trekking, trail running and everyday time outside. Jackets are the draw. Stockists point to robust Gore-Tex shells, insulated layers and the speed-focused L.I.M. ("Less Is More") series. Beyond jackets there are backpacks, lightweight shirts, tees, hats and belts, plus hiking boots and daypacks. The brand says its sustainability work covers People, Planet and Products, including designing for durability, repair and longer use. A good pick if you want technical outerwear from a company with over a century behind it.