Boiler Room

Boiler Room began in 2010 as weekly live broadcasts that gave people a look into London's underground. It has since been a stage for over 9000 artists across more than 300 locations, and its video and audio archive is free to watch. The business is supported by ticketed events, brand partnerships and apparel, which is where the clothes come in. Event merch grew into Boiler Room clothing collections and collaborations, and END. stocks its t-shirts and more. It is a music platform first and a clothing label second, so expect pieces that sit alongside club culture rather than a traditional menswear range. The company says it pays all artists for broadcast performances.