Bram's Fruit

Bram's Fruit is a Netherlands-based label that treats everyday dressing with a sense of humour. It was founded by designer Bram Korsten, who turns childhood memories and earthy themes into easy-to-wear pieces. The brand calls itself "your favourite luxury fruit shop", and the joke runs through the whole range. Expect soft-hued t-shirts lifted with bold prints and bright pops of colour inspired by nature. There are minimalist graphic t-shirts too, plus hoodies and sweatshirts that are relaxed and made to be lived in. The "F*ck off I'm Gardening" caps are probably the pieces you'll have spotted already. It's a good pick if you want a streetwear rotation with some personality, without anything too serious. UK stockists include END.