Cole Buxton

Cole Buxton is a London label that started as a reaction to over-branded sportswear. Founded in 2014 by Cole Buxton and Jonny Wilson, it makes menswear that lets fabric, cut and intention do the talking rather than a big logo. The range covers hoodies, t-shirts, sweatshirts, joggers, tracksuits and knitted jerseys, plus a cap, everyday mules and the Wilson sneaker. Heavyweight jersey and Italian leather are central to the look. The clothes borrow from vintage athletic gear and mix in a little Ivy League, and the brand says they are designed to age well rather than chase trends. It is rooted in essentials, but the precision of the cuts is what sets it apart from basics. A good pick if you want plain sportswear with real care behind it.