Crocs

Crocs are the foam clogs that went from oddity to everyday footwear. The brand debuted in 2002, and the name nods to the crocodile's ease on both land and water. That idea runs through the range: poolside, city streets, wherever your feet need to be comfortable. The shoes are made from Croslite, a material that sits somewhere between rubber and plastic and is described as some of the most feet-friendly around. The Classic Clog is the starting point, but there are also sandals, slides and platform styles. Jibbitz charms clip into the clogs so you can personalise them. Collaborations with designers, artists and cultural figures have also helped Crocs earn a place in fashion.