Honor the Gift

Honor the Gift is a Los Angeles based streetwear label founded by NBA player Russell Westbrook. The idea behind it is simple: where you come from doesn't define where you're going. Westbrook draws on the neighbourhoods, experiences and communities of the inner city, and each collection is meant as a tribute to the journey rather than the destination. Expect hoodies, tees and camp collar shirts, with story-telling graphics on the T-shirts. It's a brand built around self-belief and living in your purpose, and it's sold by retailers worldwide, including END. in the UK. If you like streetwear that has a personal story behind it, this is worth a look.