Napapijri

Napapijri is a family-run Italian brand, founded in 1987 at the foot of Mont Blanc. It didn't begin with jackets. It began with technical backpacks inspired by polar explorers, and the name comes from the Finnish word for "Arctic Circle". Say it "na-pa-PEE-ree", with a silent j. Expedition luggage soon grew into menswear that mixes explorer spirit with a street-ready look. You'll spot the bold Norwegian flag motif, and the brand puts real effort into fabric research, from Cordura to waxed cotton canvas. The Skidoo and Rainforest jackets are the best known pieces, along with fleece hoodies and utility vests. It's built for alpine trails and city streets alike.